Brand Logos

A logo is an iconic symbol, a design or a graphical representation of a company, group or organisation that conducts business. A logo is the visual representation of a company. The objective of a logo is to create a lasting image in the minds of its customers and audience. The logo design forms the part of a larger marketing concept.

Logos are not just the fancy designs that adorn websites or letterhead, but they are the expression of a business concept. Logos are a critical component of brand development. Compatible design that would present a familiar look to the logo, would help prospects to remember the brand.

Logos and trademarks script the global language. A smart logo can cross several barriers and propagate company message worldwide, impressively.

A lot of positive attributes of a brand can be highlighted using the logo if it is created with a little thought and creativity. Businesses can greatly benefit from a professional and impressive logo. A professional layout and design can substantially increase sales and attract customers.

Generally, a brand identity kit includes a logo, business card, letterhead, and envelope. And this may extend to include a web site, brochure, folder, flyer, or any other professionally designed pieces.

There are three basic types of logos: text, symbol, and combination logos. The type of logo that would best suit a company depends on a number of considerations, such as the uniqueness of the name, size of the company, kind of product or services and several other aspects. Tag lines incorporated into the logo help reinforce the underlying message in a logo.

The designing of a logo is the most decisive step in forming the identity of your company. While designing logo and providing necessary details to your designer you would always need to ponder what you want your customers to feel about your company when he sees your logo. A logo design reveals the compressed story of your business, style and attitude.

Visual elements are a major part of your logo design, but in many cases, visual logo may not sufficiently convey your brand attributes. A visual vocabulary is a way to reinforce and add to the message that is contained in your logo.

Here are some tips to help you get a memorable brand identity of your own:

Your visual identity is often the first thing that captures the attention of consumers. How does the designer visually communicate the essence of your brand and how do you rate it?

Your brand is the mental imprint that you plant in your audience's head. A good design or graphics work is remembered for long time, and that is what drives the multinational companies to spend millions of dollars on developing a logo. They would strive to create a solid visual impact on the minds of their customers, that would remain embedded in their minds for long.

Logos should be simple, and not overly elaborate or complex. Newer businesses and technology companies should have modern logos, while long standing businesses may want to use a logo that emphasizes their business experience. For this reason, the businesses should select a logo that has the longevity. Once you establish and build a strong corporate image, you will want to retain it.

Logos should be so designed that they may fit in every medium, like, letterhead, brochures, products and yet more.